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Get to know Adriana McGrath Interiors, a Philadelphia-based independent design firm that leads every project from the heart

 

 

BEFORE

When Adriana McGrath Interiors approached me in Summer of 2018, the company was in need of a full-scale rebranding.

The focus:

Give the independent design firm an online persona that matched founder Adriana’s passion and drive. The company had been burned by multiple amateur web developers and graphic designers who had strung the firm along, leaving them with half-completed logos and an outdated, bare-bones website that in no way conveyed the sophistication and freshness of Adriana McGrath Interiors. Our goal was to create a website that accurately represented the design firm, revamp all social media outlets, and raise brand visibility and reach.

 
 

Together with the founder, I designed a full-scale rebrand for Adriana McGrath Interiors. We shut down the existing site, redirecting the page to the company's Houzz account while we got to work on the rebranding process.

 
 

My diagnosis:

Replace the old, outdated company logo, completely wipe the brand’s existing site, and take brand new photos to replace all existing assets, and refresh the firm’s representation across all outlets. We needed a relaunch that positioned Adriana McGrath Interiors as a sophisticated, fresh and accessible design firm for the greater Philadelphia area.



 
 

OLD SITE:

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AFTER:

Introducing the new
Adriana McGrath Interiors…

 
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